The Working Class Aussie

----------------------------------------------------------------------------------   Attraction Marketing  Lesson #3  Have a Purpose and a Passion -------------------------------------------------------------------------------------------------------------------------- You would probably be amazed to discover how many people start internet businesses that they really don’t care about. Many of them fell for the hype – the make-a-million promises those network marketing companies made famous. As you will read later, networking marketing is a legitimate marketing strategy, so this is not a jab at it. The point that is being made concerns doing something you care deeply about. Actually, you need to have a passion for your product and your business.  There was a woman who really wanted to start an online business. She was not good at cold sales calls and didn’t even want to try selling. But one day she came across a well-known company looking for sales associates to add t...

----------------------------------------------------------------------------------- Attraction Marketing  Lesson #2a  The Power of the Law of Attraction ---------------------------------------------------------------------------------------------------------------------------- Before getting too involved in discussing the principles of the Law of Attraction as guides for your business, it’s important to be sure you grasp the power of this force. Psychologists, educators, and scientists have studied the concept of the Law of Attraction and some of their quotes make excellent starting points for understanding its full power. “When the brain, heart, and emotions comply, then the universe will give you what you want.” (Manish Sinha, Manager at Amensys) “When the English poet W.C. Henley wrote the prophetic lines, ‘I am the Master of My Fate, I am the Captain of my Soul’, he should have informed us that the reason we are the Masters of our Fate, the Captains of our Souls is because...

 Attraction Marketing  Lesson #2  The Law of Attraction in Action There’s a pair… Miss Piggy and Kermit the Frog! Attraction can create strange bedfellows to paraphrase an old expression. You just never know who is going to love who when it comes right down to it. In the case of Miss Piggy and Kermit, it was love that was rooted in a brilliant marketing campaign designed to attract both children and adults.  It worked too! Both characters became celebrities and to this day both frequently appear on television shows, at award ceremonies, and for charity fundraisers. If you could name a perfect marketing campaign , the joining of these two characters should be at the top of the list. We can learn a lot from the pig and the frog. Listen to them talk and they believe in themselves. Miss Piggy may come across as a bit arrogant, but she is focused at all times. Kermit may waver in the face of such a strong personality, but in the end, he is always on track and true to him...

------------------------------------------------------------------------------------------------------------------------   Attraction Marketing  Lesson #1  What is it? ------------------------------------------------------------------------------------------------------------------------ It’s a world of buzzwords, isn’t it?  There are so many that someone even wrote a satire on the pretense of modern society and its hype that has been funneled down into terms like “the big picture” and “game plan” and even “client-focused”. There are dozens of these terms and they show up in marketing programs all the time.  You can get immune to all the buzzwords after a while and stop paying attention. The internet seems to have particularly attracted hype and promises.  “Make Your First Million in Your First Year!” How many times have you read that message or some form of it?  “Get Rich Right Now!” And what is your reaction?  If you’re like most people your rea...