Attraction Marketing Lesson #2 - The Law of Attraction in Action
Attraction Marketing
Lesson #2
The Law of Attraction in Action
There’s a pair… Miss Piggy and Kermit the Frog! Attraction
can create strange bedfellows to paraphrase an old
expression. You just never know who is going to love who
when it comes right down to it. In the case of Miss Piggy
and Kermit, it was love that was rooted in a brilliant
marketing campaign designed to attract both children and
adults.
It worked too! Both characters became celebrities and to
this day both frequently appear on television shows, at
award ceremonies, and for charity fundraisers. If you could
name a perfect marketing campaign, the joining of these two
characters should be at the top of the list. We can learn a
lot from the pig and the frog. Listen to them talk and they
believe in themselves. Miss Piggy may come across as a bit
arrogant, but she is focused at all times. Kermit may waver
in the face of such a strong personality, but in the end, he
is always on track and true to himself. As a result, this
team of make-believe animals can sell or promote just about
anything to anyone. Now consider Billy Mays the television
salesman. He passed away not long ago but not without
establishing a remarkable reputation for being able to sell
anything to anyone. He was a carnival barker in Atlantic
City before earning millions as a simple honest and
enthusiastic salesman. When you watched him promote
products, you just knew he really believed in what he was
selling and what he was saying.
This middle-aged huckster could convince millions of people
to buy kitchen tools, car cleaners, or work tools. He could
sell men or women’s products. He could convince anyone that
they needed exactly what he was selling. Even if you didn’t
need what he was selling, it was almost impossible to not
watch him because he was always so darn enthusiastic and
upbeat that he made you happy and hopeful.
If there was a way to personify the Law of Attraction it
would be Miss Piggy and Kermit or Billy Mays. These
non-human and human characters are focused, energetic, and
able to attract people and money and attention, and many
other things. That is what the Law of Attraction is all
about. A formal definition is as follows:
You will attract to your life whatever you give energy,
focus, and attention to on a regular basis.
Here’s the catch. You will attract both wanted and unwanted
things so you need to be careful what you give your
attention to! In other words, you can attract negative as
well as positive people, objects, and events. Want some
proof? Just think about people you know that always seem to
have things go the wrong way. They experience bad
relationships not once, but over and over again. They never
seem to succeed no matter what they try. They have gloomy
attitudes and view the world in a negative context. The
question is what comes first: the negative attitude or the
negative events?
It works the other way too. There are people who always
seem to have things go right in their lives. They are
always upbeat and see the glass as being half full. You
would swear that things just seem to fall into their laps
with extraordinary good luck. The Law of Attraction says
that the like will lead to the like. Believe those good things
will come your way and good things do come. Believe
you are a victim waiting to happen and sure enough, you
become a victim over and over again. It’s amazing how
focused a negative person can be. To borrow some words from
a Creedence Clearwater Revival song Bad Moon Rising, people
with the negative focus always seem to be singing these words:
Bad times, good times, bad moon, full moon, which do you
want to see on the way?
This may be a bit unusual approach for explaining the Law
of Attraction, but that is what it is really about in a
nutshell. People create much of their own world or
environment just by the thoughts and attitudes they assume.
Remember the buzzwords discussed earlier? Here are some
more: out-of-the-blue, fate, and luck.
There is an old expression that says we make our own luck.
That is a particularly appropriate expression when it comes
to business. Did you know that 90% of online businesses
will fail within one to two years of a start-up? And the
common reasons for failure include:
• Lack of commitment to the business
• Failure to market the business
• Failure to provide adequate customer support
• Lack of branding
• Lack of core values that direct business activities
• Lack of planning
• Unattractive presentation
• Lack of vision
There are others, but these problems are typically found in
businesses that do not survive the intense competition. You
may be wondering what this has to do with the Law of
Attraction. Well…look at this list closely and you realize
there is a common thread that ties each of these items
together into a cohesive unit.
Let the drums roll… it is a lack of focus, energy, and
attention! What is missing is the positive attitude, effort,
and commitment that brings positive results. Instead, the
business flounders because negative forces are at work.
Lack of interest and low energy leading to a failure to
attract new customers or keep existing customers.
One of the mistakes people make is creating an internet
business as if it doesn’t involve people. What a big
mistake! The internet does pertain to people, and how your
business interacts with them begins with you and only you.
You can flounder in negative energy and struggle to
understand why people are not attracted to your business,
or you can master the positive side of the Law of
Attraction and building a successful business.
To Your Success,
Colin James
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