Attraction Marketing Lesson #3 - Have a Purpose and a Passion
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You would probably be amazed to discover how many people
start internet businesses that they really don’t care
about. Many of them fell for the hype – the make-a-million
promises those network marketing companies made famous. As
you will read later, networking marketing is a legitimate
marketing strategy, so this is not a jab at it. The point
that is being made concerns doing something you care deeply
about. Actually, you need to have a passion for your
product and your business.
There was a woman who really wanted to start an online
business. She was not good at cold sales calls and didn’t
even want to try selling. But one day she came across a
well-known company looking for sales associates to add to
an online network marketing organization. She read the hype
and the pitch sounded too good to pass up! They would help
get the business set up, match her up with a mentor, show
her how to do marketing, assist with product delivery and
so much more.
But what they couldn’t do was make the customer contacts.
The products included weight loss and nutritional
supplements. To make money you had to enjoy working with
people, listening to their health issues, and promoting
products. She also had to find other people willing to sell
for her. She had never personally used the products. She
just wanted to make money.
Can you guess what happened?
The lady was unable to sell products either online or offline because
1) she despised cold selling, and
2) she was in it for the money and not because she really
believed in the products. When trying to sell the products,
she would imply they were a waste of money.
Remember the law of attraction teaches that you attract
what you think. If you don’t really believe in your product
or your business then you are going to send that vibration
to others. They will pick up on the negative attitude, the
lack of commitment, and the lack of enthusiasm and return
the same. You get what you think.
Here’s a question for you to think about. If you had a
million dollars sitting in the bank right now in an account
with your name on it, what would you be doing for a living?
If you did not have to worry about money and could do
whatever you want, what would it be?
Your answer tells you where your passions lay. What you
need to do is trust yourself to succeed. That doesn’t mean
you have to throw your current business out the window and
start over again. But it does mean you need to find a way
to fulfill your passions. In the case of the woman trying
to sell nutritional products, she changed course. Instead
of selling products, she had no passion for she started a
freelance writing business because writing is her passion.
But she also started a motivational blog and pointed out
the benefits of the nutritional products and attracted new
customers without being forced to do cold call selling.
There is an old expression that says, “What man can
conceive, he can achieve.” Now there is a positive
statement! Conceive your passion in life and then achieve
your goals. If you tell yourself that you cannot do what
you really want to do then you won’t. There will always be
a reason to procrastinate and continue doing what you don’t
love.
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To Your Success,
Colin James
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