------------------------------------------------------------------------------------------------------------------------ Attraction Marketing Lesson #1 What is it? ------------------------------------------------------------------------------------------------------------------------ It’s a world of buzzwords, isn’t it? There are so many that someone even wrote a satire on the pretense of modern society and its hype that has been funneled down into terms like “the big picture” and “game plan” and even “client-focused”. There are dozens of these terms and they show up in marketing programs all the time. You can get immune to all the buzzwords after a while and stop paying attention. The internet seems to have particularly attracted hype and promises. “Make Your First Million in Your First Year!” How many times have you read that message or some form of it? “Get Rich Right Now!” And what is your reaction? If you’re like most people your rea...
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